Technology Jamstack · Astro · Vercel · Cloudflare

A different way to build websites.

Most service sites are slow, fragile, and one plugin update away from an emergency. We build lean web infrastructure, so your site loads fast, ranks better, and stays easy to maintain.

100PageSpeed score
A+Security grade
0Plugins to update
99.9%Uptime SLA
The difference

Two ways to run
a website.

The all-in-one setup

One server handles everything, content, database, plugins, rendering. When it gets slow, misconfigured, or attacked, the whole site feels it.

  • Constant plugin updates
  • Plugins conflict with each other
  • Higher downtime risk
  • Slower under load
  • Security patches every week
The separated setup

Your site is pre-built as fast HTML pages, then connected to reliable services for content, images, forms, and security. If one part has an issue, the rest keeps running.

  • Fast by default
  • Minimal attack surface
  • Easier long-term maintenance
  • Safer, predictable updates
  • No plugin stack to babysit
Architecture

What's actually
"separate" here.

Short, practical, no kitchen metaphors.

01
Site
The code and layout. Built once, deployed as fast static pages on a global CDN.
02
Content
Pages and posts managed in Sanity CMS. Update text and images without touching code.
03
Media
Images served via Cloudinary, right size and format for each screen automatically.
04
Forms & Email
Contact form submissions delivered via Resend. Reliable delivery, logged failures.
05
DNS & Security
Fast routing through Cloudflare. DDoS protection and bot filtering that doesn't block real visitors.
How it runs

System flow,
not template chaos.

This is how traffic, content, and services connect behind the scenes.

Visitor
↓
Cloudflare Edge
↓
Vercel Deployment
↓
Astro Frontend
↓
Sanity CMS
Cloudinary
Resend
The stack

Every tool chosen
for a reason.

Every tool below maps to a business outcome: speed, reliability, lead quality, or easier updates.

Astro Framework

A modern web framework that outputs fast, static HTML with minimal JavaScript.

Why it matters → Pages load quickly because there is no heavy JavaScript framework running in the browser. Better for users and better for search rankings.

Vercel Hosting & CDN

Deployment and hosting platform built for modern web projects.

Why it matters → Automatic deployments, global CDN, and excellent uptime. Your site scales without manual intervention.

Sanity CMS

A headless CMS that separates content from the website code.

Why it matters → You can update text and images without touching the codebase. Content is stored safely and can be reused across platforms.

Cloudinary Media

Image and video optimization and delivery network.

Why it matters → Images are automatically compressed and served in the best format for each device. Faster loads, less bandwidth.

Resend

Reliable email delivery for forms and notifications.

Why it matters → Form submissions actually reach your inbox. Good deliverability, clear logs, and no spam folder surprises.

Cloudflare Security & DNS

DNS management, DDoS protection, and Turnstile bot protection.

Why it matters → Fast DNS lookups worldwide. Protection from attacks. Turnstile blocks bots without annoying your real visitors with captchas.

Real results

This stack is not theory.
It ships results.

Browning Law

105+ bilingual routes, 49 city x practice SEO pages, and lead routing tied into GTM, GA4, Search Console, and Ahrefs.

Roof Rescue

Mobile performance moved from 47 to 95, with organic traffic growing from around 300 to 1,200+ monthly at peak.

East Idaho News

Platform now supports 200+ advertisers, with a dynamic media kit built on 1,900+ lines and data for 14.7M annual visitors.

Not WordPress

Why we don't default
to WordPress anymore.

WordPress can work. For many service businesses, plugin-heavy setups create maintenance debt, slower pages, and avoidable security headaches.

Our approach is simpler. Fewer moving parts, clearer ownership, and a site that stays stable for years, not just launch week.

✗ Plugin conflicts at 2am
✗ Security patches weekly
✗ Database overhead
✓ Static pages, no server to hack
✓ Updates are predictable
✓ You still control your content
Get started

Built like a system,
not a patch job.

Most agency sites slowly break under plugin weight. We build lean systems that load fast, rank better, and stay maintainable.

See how we work Get in touch